We Want to Teach the World to Sign
I had the honor of supporting this groundbreaking campaign where Coca-Cola became the first global corporation to receive an official ASL (American Sign Language) name sign. This was not just a brand moment, it was history, built through an eight month collaboration with Gallaudet University students.
As part of the early production process, I worked as a marketing analyst. My role focused on researching the U.S. population of Deaf and hard of hearing people, as well as the growing community of ASL learners. I shared my findings with Storm Smith, project lead and producing partner of this project, to help shape the campaign’s reach and impact.
The result was more than a campaign. It raised the bar for authentic representation. Instead of rushing to meet deadlines, the project gave Deaf students full creative leadership, ensuring the name sign was culturally meaningful and permanent.
I am proud that this work was recognized as one of just seven films chosen out of more than 500 campaigns by the judges. To me, it proves that when corporations truly center Deaf voices and expertise, they do not just make better ads, they create lasting change.